Global luxury goods giant glasses, the famous Ray-Ban sunglasses brand owner Luxottica Group announced, Ray-Ban Never Hide start the latest communication platform – Never Hide The focus of this campaign is a famous photographer and video producer Cheryl Dunn a group of creative photography. This group of photos a total eight, enjoy publicity Never Hide break idols, the spirit of self-publicity, which is the Ray-Ban brand essence. Photo protagonists play a pioneer role in everyday life, they continue to open up, to break stereotypes, reject herd, ready to meet the changes, so that the viewer feel the mood to cheer. These photos of the protagonists in their first talk to you about a story new eyewear collection is designed for those who desire individuality refused prevalent custom, bold and assertive self-design crowd. In a traditional style and modern attitude, Ray-Ban past, present and future supporters build quality. The new event also sounded the clarion call of the grand event. Users will be invited to visit ray-ban.com, join Never Hide commune, which is the Ray-Ban brand of “mysterious and open” exclusive community, to create and share their experience # campaign4change activities. With the help of the commune under each member had to change the world to express their determination. Winners will participate in a grand Ray-Ban party held in New York in October. On the same day, the big screen in Times Square will showcase their works.
Bausch & Lomb began in accordance with the requirements of the proposed development of the Air Force lieutenant sunglasses. Initially, the new invention of glasses for the pilot’s goggles; later, found it really can absorb the most sunlight, at least divergence of the heat, but also to maintain good visual clarity capabilities in the military trial, the results were very satisfied, and this officially named Ray-Ban sunglasses. During World War II, Ray-Ban sunglasses have emerged because of military needs. American pilots dressed in a leather jacket, wearing a chic new Ray-Ban sunglasses appear around the world, its chic valiant image, which greatly enhance the visibility of the Ray-Ban sunglasses in the world. At that time, even the United States Admiral MacArthur often wear a sunglasses, Ray-Ban is the product. Experienced World War II Ray-Ban sunglasses, has become one of the US flag, and after the war as a fashion product, quickly swept the world. Andy, Andy, but loyal fans RAY-BAN sunglasses, this RAY-BAN Ray-Ban classic aviator polarized sunglasses, mercury lenses, want to see Andy eye expression, it really is hard to oh. Nicholas Tse, this street hip-hop style of dress, sportswear, sports cap + + Ray-Ban RAY-BAN Ray Ban polarized sunglasses, to deceive the public really merit it. Over time, more and more popular sunglasses, and gradually by the fashion jewelry, into the daily life of essential goods. The mid-1980s, Tom Cruise wearing the classic Ray-Ban aviator sunglasses style has swept the world in the “Top Gun”, and set off another wave of Ray-Ban sunglasses heat. Since then, in recognition of outstanding contributions to the Ray-Ban fashion, American pop Association issued its heavy weight design awards. From brand creation date, Le Pen has been the world’s best-selling sunglasses brand. Support this result, the Ray-Ban consistently high quality and elegant design. Bausch & Lomb optical technology innovation, making high-quality lens has become one of the biggest selling points of Ray-Ban sunglasses. Ray-Ban glasses to glass-based, strong shading effect, one hundred percent of all lenses are able to block harmful ultraviolet rays, infrared rays while filtering harmful rays. Its frame design and manufacturing is also excellent, no matter under what circumstances, can make people comfortable to wear. Over the years, Ray-Ban sunglasses growing species, and the formation of traditional, modern and future series of three styles. In addition, according to different consumer objects, Ray-Ban sunglasses are divided into gentleman, lady, sports three types: Type stable noble gentleman; ladies casual elegant type; dynamic sport is full of sunshine.