Global luxury goods giant glasses, the famous Ray-Ban sunglasses brand owner Luxottica Group announced, Ray-Ban Never Hide start the latest communication platform – Never Hide The focus of this campaign is a famous photographer and video producer Cheryl Dunn a group of creative photography. This group of photos a total eight, enjoy publicity Never Hide break idols, the spirit of self-publicity, which is the Ray-Ban brand essence. Photo protagonists play a pioneer role in everyday life, they continue to open up, to break stereotypes, reject herd, ready to meet the changes, so that the viewer feel the mood to cheer. These photos of the protagonists in their first talk to you about a story new eyewear collection is designed for those who desire individuality refused prevalent custom, bold and assertive self-design crowd. In a traditional style and modern attitude, Ray-Ban past, present and future supporters build quality. The new event also sounded the clarion call of the grand event. Users will be invited to visit ray-ban.com, join Never Hide commune, which is the Ray-Ban brand of “mysterious and open” exclusive community, to create and share their experience # campaign4change activities. With the help of the commune under each member had to change the world to express their determination. Winners will participate in a grand Ray-Ban party held in New York in October. On the same day, the big screen in Times Square will showcase their works.