When we look back at the history of the brand, we have found a trend that is that it always introduces the younger generation’s favorite product, not the established look, but the trend and fashion that young people bring. We reviewed the 2005 experience and found that the brand did not achieve idol status, so we set our own goal is to let the brand rebuild the legend. ray ban pink lenses,Ten years ago today, I saw this phrase at the first briefing: Never Hide never hidden, this is the core slogan of our branding. Over the past decade, the brand has grown from the initial obscurity to one of the “favorite brands” of luxury glasses retailers. At the same time, revenue tripled, the company also established a social media eco-system, access to more than one billion attention. Today I want to share the theme of “Let Light to Reproduce – My Brand Communication Recipes”. The title is inspired by the artist, Walter De Maria, in the New Mexico landscape art “The Lightning Field” (The Lightning Field). I believe that as long as there is a correct vision, the right tools, and know how to use a variety of resources around you, you can re-create the same natural phenomenon of lightning. I did not like Joe as the “three tips” to take home, I just want to talk about our experience from the past summed up the core experience. For me, the most important thing in a successful organization is the outstanding leader. Since Raymond Glass is an Italian company headquartered in Milan, my leaders are acting in Italian style rather than American style. They have been my leadership for ten years, and I think their empathy lies not only in highlighting individual abilities but also in other respects. First of all, they have a pious pursuit of the process. Give the recipe to any chef, as long as the request, he may be able to make decent dishes. But if you want to have a legendary first-class restaurant, you need to operate in the highly skilled professional managers. Similarly, in the marketing, the leaders are not only those skilled in the application of 4P and other framework of the marketing staff, but the formation of a different team of specialists, these experts (including me) to ensure that the brand positioning And value transfer is accurate. Second, the leaders gave us a clear vision. They know that these are ambitious, long-term goals, so not too tangled in the middle of our step by step, they give this freedom so that we can let go, do not worry about failure. So that we can correct the direction, without worrying about the current initiatives will affect the next three or five steps, leading to can not reach the desired goal.
In theory, the ordinary naked eye three-color vision, to generate blue, green and red wavelengths are three cones. However, the inadequacy of the naked eye is the presence of metamerism color, that colors look the same in spite of, but is actually made up of different spectral composition. In order to break through the “inherent redundancy” of the human eye, researchers from the University of Wisconsin-Madison have developed a device that uses two different transmittance lenses for left and right eyes, effectively triggering a four-color vision by separating short-wave cone response , that is, there are four different types of cells in the eye cone. After wearing glasses, the wearer can distinguish the difference between the metamerism of color, allowing the wearer to see the new color after the naked eye can not see. ray ban sunglasses dillards,Physicist Mikhail Kats told New Scientist: “The naked eye looks exactly the same color, and when you wear your glasses you will find that the two are completely different colors. In nature, there is a more complex visual system like goldfish Of the creature, born with the ability to deal with the extra wavelength in the wear of this glasses, but also gives the human can be comparable to the visual ability of these creatures. This design does not have a significant negative impact on the human body, to help people distinguish between the various blue Color, violet and purple, and we think that additional spectral information can be understood as creating a new set of “primitives” that can be used without the help of a filter to identify the color. This scientific discovery theory Can be divided into a cone or cone combination, in the future to form a maximum of six cone-like vision system.The system allows people based on the launch, reflection, projection spectrum to find the difference between objects, so far not yet found to have any adverse effect on the human body. Finally, the research team said the discovery could very Enhance the ability of human vision, so that human beings have a more accurate way to camouflage detection, and in the arts and data visualization aspects derived more powerful means of security.
Finding Flaws on the GlassesLooking for Proper PackagingJudging the SellerCommunity Q it comes to a pair of shades, nothing beats the old school cool of Ray Bans. Whether you’re aiming for the classic Wayfarer look, the Dirty Harry sheen of a pair of aviators, or the refined elegance of a pair of Clubmasters, there is no settling for anything but the best. Don’t let yourself get robbed be a smart consumer. Know how to tell the difference between the real deal and cheap imitations so you can wear your Ray Bans with confidence.Look and feel for seams on the plastic. All genuine Ray Ban products are crafted from high quality materials using the finest manufacturing processes. Notably, the plastic body of Ray Ban sunglasses are cut from a single piece of acetate and are hand polished. Because of this, you shouldn’t be able to detect any nicks, rough spots,mens ray bans sunglasses uk, or especially seams on your glasses. These are after products from cheap manufacturing processes and are dead giveaways that a pair of “Ray Bans” aren’t what they are being billed as.Seams can be anywhere on a fake pair of Ray Bans, but they’re especially likely to be on the places where the mold used to create the plastic closed namely, the upper edges of the glasses above the lenses and the tops of the “arms” that rest on your ears.Feel for an inappropriately light weight. Take your Ray Bans in your hands. Turn them over a few times. They shouldn’t feel unusually light, thin, or fragile. If your glasses seem like they may not be heavy enough to keep a few pieces of loose paper from blowing away, there’s a good chance they’re not real.
Real Ray Bans have metal support struts inside the “arms” that sit on your ears that are responsible for much of their weight. If you have a model with transparent arms (like, for instance, the Clubmaster Squares), you should be able to see this metal. If you can’t, you’ll know you’ve been wearing fakes.
Check for non glass lenses. Take your glasses off and look at them from the front. give the lenses a few gentle flicks with your fingernail. If they have the look, feel, and “clinking” sound of genuine glass, this is a good sign many Ray Bans use real glass for their lenses. Non glass lenses don’t necessarily mean that your glasses are fake, however, unless they’re obviously cheap looking, cloudy, or poor quality.f your lenses don’t feel like glass, don’t panic some models of Ray Bans have non glass lenses but are still made from the highest quality materials. To be clear, perfectly clear, glass lenses are a sign that your glasses are probably real, but non glass lenses don’t necessarily mean they aren’t.Look for low quality metal hinges. Open the glasses and look at them from the back. The hinges in the corners of the glasses should be of good quality metal construction. They should be cleanly bolted to the glasses, not glued on or held in place with cheap plastic as noted above, these are signs of cheap, rushed manufacturing processes.Many but not all Ray Bans have a distinctive metal hinge that contains seven interlocking metal “teeth”. Seeing this is a good sign, but its absence shouldn’t be cause for concern, as other types of high quality metal hinges are sometimes used (for instance, for Ray Ban’s Aviators and Clubmasters).Look for low quality engravings in the corners of the glasses. Look at your glasses from the front. If you’re wearing most models of Wayfarers of Clubmasters, you should see small, silver, horizontal diamond or oval shaped marks in the corners of the eyes. These should be sharp, shiny, and well made. You shouldn’t be able to scratch any of the shiny material off and they shouldn’t seem like they can be easily removed. If the engravings don’t look very well made, there’s a good chance that the glasses aren’t, either.Look for a poor “RB” etching on one of the lenses. Most models of Ray Ban glasses will have a small, almost imperceptible “RB” etched in the trademark Ray Ban font on one of the lenses. This will be small and near the edge of the lens, but it may be easier to see if you shine a light at the glasses from an angle. If your glasses are fakes, you may not be able to see this at all or it may appear smudged or sloppily etched.